Citing sustainability, Starbucks wants to overhaul its iconic cup. Will customers go along?

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Starbucks aims to eliminate disposable cups completely by 2030 as part of its sustainability goals. The company plans to transition to reusable cups while also developing disposable cups that use less material and are more recyclable. The company also plans to increase the amount of recycled material in its paper cups and reduce the material used in plastic cups by 15% by the end of 2023.

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